Posts from December, 2008

New Year’s Resolutions for 2009

December 26th, 2008 || No Comments »

Here are a few of my goals as an SEO for next year, among others. 9 resolutions for 2009:

1.) Stop wasting time on Twitter.

Regardless of what Tweetwasters tells me, I do waste quite a lot of time just reading nonsense from others.

2.) Write more posts that don’t consist of a lists.

Here is a perfect example of what it’d be good to do less of. But, it’s just so much easier to read!

3.) Stop hating on developers who make mistakes.

I have created an extensive guide on how to avoid the most common mistakes and just hope that it will be enough to avoid future annoyances.

4.) Figure out how to explain what I do to my girlfriend’s extended family.

Currently, I end up just telling everyone that I “make websites better”:
> What do you do?
>> I’m an “S-E-O” (pause) I help websites show up for keywords that people use to search for their products on the Internet (pause) I make websites better.
> Oh, okay!
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Will link to you, on 1 condition

December 19th, 2008 || No Comments »

This is something that has been bothering me for quite some time now. I do not know enough SEO’s (or web professionals in general) in New York City. In an effort to fix this, I am proposing the following:

If you are an SEO, SEM, a SE-friendly web designer, a social media marketer - whatever it may be - and you want to submit a link to be posted in this list of SEO’s / SEM’s / Designers in NYC, all you have to do is meet me (in real life!). When I see that you are a real person, I will include a paragraph about you with 2 links to your website (as long as it’s not spam, obviously).

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Blue Balls

December 18th, 2008 || No Comments »

Here is what I wore for my company’s Halloween party. Our logo consists of 4 blue balls and I thought it would be great if I ran with that idea and sewed blue racket balls to a long sleeve lyrca shirt. It was pretty damn cool.

Blue Balls costume

Blue Balls costume

See more photos from company’s wild Halloween party on Flickr. You will see why our clients love us.

   

Convince Jaded SEO Clients

December 15th, 2008 || No Comments »

One of our sales people asked me recently, “What do I say to clients who don’t trust SEO’s?” For those potential clients who are jaded, who have been scammed by various companies claiming to do search engine optimization, it is difficult to talk to them about ‘improving their rankings’. They have heard that line many times before, often spoken with a thick, foreign accent.

I found that the best way to convince a client that you aren’t just another scam was, obviously, to focus on building credibility instead of going over the details of exactly what you will do for them. You can get into details later. Here are few things that can make you stand out from the competition as an ethical SEO…

Read the rest on SEOmoz’s user-generated blog, YOUmoz:

8 Arguments to Convince Jaded SEO Clients That You Are Trustworthy

   

Cuil Spamming? Not Really.

December 15th, 2008 || 3 Comments »

I was taken aback tonight as I went on my gmail to find this, which appears to be spam from Cuil:

This is a quick contact form that was submitted from my father's old website.

This is a contact form that was submitted from my father's old website.

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How to be an SEO noob

December 8th, 2008 || 10 Comments »

At my company, we have interviewed quite a few candidates to become part of our SEO team and, in the past, a few professed to be “senior guys” with “years of experience” under their belts. But what some of them said in those interviews and what they showed us in their “SEO portfolio” made them look like… well, SEO noobs. I also asked my 100 or so Twitter followers if they had anything to add to the subject.

Here are a few ways to be considered an SEO noob:

 

1.) Mention the META revisit tag

If you start saying anything about “making Google visit the website more often” via the META revisit tag or by settting the sitemap’s <changefreq> tag to “hourly”, then you are an SEO noob. (via @theGypsy)

2.) Use the META keywords tag to ‘improve rankings’

If you believe that this meta tag will make any significant difference in your rankings on a search engine like Google, then you are an SEO noob.

3.) Stop your on-site SEO work after updating the META tags

If the only thing you do on a website is change its META tags, then you are an SEO noob. (Via @seocopyandstrat)

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Obama vs. CarbonFund.org logo

December 2nd, 2008 || 3 Comments »

I just came across CarbonFund.org yesterday and the logo struck me as being very familiar:

There are probably thousands of similar logos out there. Let me know of any others and I will add them to this post.

   

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I am head of Search Engine Marketing at Blue Fountain Media. We have a HOLISTIC approach to SEM, taking into consideration the entire cycle of the user-website interaction.

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