I am part of a modern generation of search engine marketers who look at usability, design, and ROI as measures of success in a holistic SEM strategy. Follow my bike ride to Florida >
Posts from June, 2009
Kryptonite Locks: You need reputation management
June 18th, 2009 || 1 Comment »
Kryptonite, you had sold me already. The branding, the coolness of all the kids wearing your bike locks around their waists, and the practicality of your products had all convinced me that paying $100+ for a lock was so worth it. All of that came to a halt last weekend…
I am really into bikes. So when I go to pick out a lock, I am serious. After pimping out my 1980’s Peugeot aluminum frame with new parts, I decided it was time for a new lock. My first thought was Kryptonite. Read the rest »
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