One of our sales people asked me recently, “What do I say to clients who don’t trust SEO’s?” For those potential clients who are jaded, who have been scammed by various companies claiming to do search engine optimization, it is difficult to talk to them about ‘improving their rankings’. They have heard that line many times before, often spoken with a thick, foreign accent.
I found that the best way to convince a client that you aren’t just another scam was, obviously, to focus on building credibility instead of going over the details of exactly what you will do for them. You can get into details later. Here are few things that can make you stand out from the competition as an ethical SEO…
Read the rest on SEOmoz’s user-generated blog, YOUmoz:
8 Arguments to Convince Jaded SEO Clients That You Are Trustworthy
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