If there is still anyone out there who wonders why SEO is a good investment, here are two screenshots from R.A.G. New York’s analytics showing 1.) overall visitors and 2.) total conversions. Blue Fountain Media provided SEO services between April and September. Since then there has been no work done to promote the website.
It is clearly visible that the fruits of our labor truly paid off after our work was done. R.A.G. was able to take full advantage of the holiday season search frenzy and many of those same visitors came back to the website early this year. Personalized search results had a big role to play here.
The ROI of SEO: Line graph showing number of visitors to RagNewYork.com from April 2008 to February 21, 2009.
The ROI of SEO: Line graph showing number of conversions on RagNewYork.com from April 2008 to February 21, 2009.
Obviously, overall visitors and conversions are not enough to judge the success of an SEO campaign, but in the case of R.A.G., it so happens that with a small budget – all of it allocated to SEO – long lasting effects can be seen for a fraction of what would have been paid for PPC during that same time frame to obtain similar results.
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Alhan,
I like your writing and approach and to be true represent a competitor company. What you have said here is a absolutely true and should give an idea to people who are looking at meaningless metrics and quick results.