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Take advantage of RSS
February 4th, 2009 || No Comments »
I love you, Really Simple Syndication. And I love you too, Atom. And if you are a social media marketer, an SEO or just someone who is tracking a company’s online presence, then you probably feel the same way. Using RSS feeds to consolidate sources of information is nothing new to most marketers, but I figured I would write this for those who have not yet discovered the power of RSS.
Thanks to RSS, I can track everything from one location. No need to open up 20 bookmarks; just sit back and scroll. This helps in four major ways:
* decreasing reaction time
* increasing productivity
* improving reputation monitoring
* simplifying reporting
Read the rest on SEOmoz’s user-generated blog, YOUMoz:
How RSS Feeds Make Me Harder, Better, Faster, Stronger
3 Marketing Techniques
January 21st, 2009 || No Comments »
Having a great website is the first step in a successful online business, but it doesn’t do any good if no one can find it. While search engine optimization has been proven to be one of the most effective methods of driving traffic to a website, not everyone has the time or the resources. However, it is also possible to take elements of SEO that are less time consuming and yet highly effective. Here are three quick and easy techniques any business can benefit from…
Read the rest on the Blue Fountain Media blog:
3 Effective online marketing techniques every business should be doing
Write SE-Friendly Content
January 14th, 2009 || No Comments »
One of my former colleagues at Eurosport.com recently asked about how he could improve the search engine value of his articles. I wrote to him the following:
Writing for search engines is becoming increasingly like writing for humans. Search engines used to base rankings for a particular keyterm on the frequency of the term in question on a page. Today, many more factors are taken into account by Google’s algorithms, with the goal of determining the relevancy of the document to the user’s search query. As a general rule, it is more important to write natural sounding articles than to target them at robots. Here are some of the various factors to consider when writing for search engines…
Read the rest on the Blue Fountain Media blog:
Writing search engine-friendly content
Convince Jaded SEO Clients
December 15th, 2008 || No Comments »
One of our sales people asked me recently, “What do I say to clients who don’t trust SEO’s?” For those potential clients who are jaded, who have been scammed by various companies claiming to do search engine optimization, it is difficult to talk to them about ‘improving their rankings’. They have heard that line many times before, often spoken with a thick, foreign accent.
I found that the best way to convince a client that you aren’t just another scam was, obviously, to focus on building credibility instead of going over the details of exactly what you will do for them. You can get into details later. Here are few things that can make you stand out from the competition as an ethical SEO…
Read the rest on SEOmoz’s user-generated blog, YOUmoz:
8 Arguments to Convince Jaded SEO Clients That You Are Trustworthy
Stop Nickel & Diming SEO Clients
November 13th, 2008 || No Comments »
I read a lot about what sort of advice to give to SEO clients, how to educate them about what SEO is really about, generating interesting content, etc…but how helpful is that to a client once you are no longer providing them with SEO services? If a client does not have the means with which to perform all of the tasks that you just advised them on, then they will continually need to rely on you for all on-site SEO edits they may wish to make later down the road, once your SEO contract is through. Give them SEO tools that will put their knowledge to good use.
Read the rest on the SEOMoz user-generated blog, YOUMoz:
Stop Nickel-and-Diming Your SEO Clients: Give Them Means, Not Just the Ends
Pick the right domain name
August 12th, 2008 || No Comments »
Your domain name says a lot about what users should expect to see before they click on a search engine results, follow a link, or enter-in your url. You must be sure that your domain name suits your business and the expectations of your target audience. Remember to not limit yourself when picking your domain name. If you are selling one product one day and selling ten others a few years later, your domain name should be able to stay relevant.
Read the rest on the Blue Fountain Media blog:
Picking a domain name: keep it simple and stand-out
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