Archive | Articles RSS feed for this section

Take advantage of RSS

I love you, Really Simple Syndication. And I love you too, Atom. And if you are a social media marketer, an SEO or just someone who is tracking a company’s online presence, then you probably feel the same way. Using…

Read full storyComments { 0 }

3 Marketing Techniques

Having a great website is the first step in a successful online business, but it doesn’t do any good if no one can find it. While search engine optimization has been proven to be one of the most effective methods…

Read full storyComments { 0 }

Write SE-Friendly Content

One of my former colleagues at Eurosport.com recently asked about how he could improve the search engine value of his articles. I wrote to him the following:

Writing for search engines is becoming increasingly like writing for humans. Search engines…

Read full storyComments { 0 }

Convince Jaded SEO Clients

One of our sales people asked me recently, “What do I say to clients who don’t trust SEO’s?” For those potential clients who are jaded, who have been scammed by various companies claiming to do search engine optimization, it is…

Read full storyComments { 0 }

Stop Nickel & Diming SEO Clients

I read a lot about what sort of advice to give to SEO clients, how to educate them about what SEO is really about, generating interesting content, etc…but how helpful is that to a client once you are no longer…

Read full storyComments { 0 }

Pick the right domain name

Your domain name says a lot about what users should expect to see before they click on a search engine results, follow a link, or enter-in your url. You must be sure that your domain name suits your business and…

Read full storyComments { 0 }