Surprise Industries!

Posted on: Thursday, March 26th, 2009

I attended the Media Networking Event at Columbia University last night on behalf of Blue Fountain Media and met Maya Gilbert from a very interesting start-up, called SurpriseIndustries. I promised I would blog about it because it is quite an interesting idea:

What is Surprise Industries?

They sell surprises.

What kind of surprises are we talking about?

The surprises can be anything from a ride on a ferris wheel, to an acrobatic yoga class, to a sessions of hypnotherapy. The company does a good job of matching up surprise-seekers with the appropriate surprise.

How they can benefit you & your friends:

You tell them what time slots you are available for a surprise, and at any point you will be surprised with an interesting experience. You only pay for the cost of the activity. These surprises can also be gifted.

How they can benefit your business:

This is a great way to connect with potential clients. Come up with a good “surprise” that would interest someone: if you’re an SEO, that could be for example, creation of social media profiles and a blog. If you’re a web designer, why not create a mockup for a personal or family website? In the end, the point is that anyone who is surprised by your services will most likely talk about you to their friends as well. And we all know how effective word-of-mouth referrals are.

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I am head of Search Engine Marketing at Blue Fountain Media. We have a HOLISTIC approach to SEM, taking into consideration the entire cycle of the user-website interaction.