I love you, Really Simple Syndication. And I love you too, Atom. And if you are a social media marketer, an SEO or just someone who is tracking a company’s online presence, then you probably feel the same way. Using RSS feeds to consolidate sources of information is nothing new to most marketers, but I figured I would write this for those who have not yet discovered the power of RSS.
Thanks to RSS, I can track everything from one location. No need to open up 20 bookmarks; just sit back and scroll. This helps in four major ways:
* decreasing reaction time
* increasing productivity
* improving reputation monitoring
* simplifying reporting
Read the rest on SEOmoz’s user-generated blog, YOUMoz:
How RSS Feeds Make Me Harder, Better, Faster, Stronger
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