One of my former colleagues at Eurosport.com recently asked about how he could improve the search engine value of his articles. I wrote to him the following:
Writing for search engines is becoming increasingly like writing for humans. Search engines used to base rankings for a particular keyterm on the frequency of the term in question on a page. Today, many more factors are taken into account by Google’s algorithms, with the goal of determining the relevancy of the document to the user’s search query. As a general rule, it is more important to write natural sounding articles than to target them at robots. Here are some of the various factors to consider when writing for search engines…
Read the rest on the Blue Fountain Media blog:
Writing search engine-friendly content
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